In 2015, Jeff Osnato was a Buyer for Toys “R” Us in its Arts & Crafts category (after 25+ years creating toy products and managing toy brand franchises at Tyco Toys and Mattel).

As he surveyed the industry as a Buyer, Jeff saw that there was a complete lack of innovation in a long-established toy category: Slime!

Jeff took the opportunity to partner up with co-founder Ross Alber (a 20+ year experienced toy industry sales rep who had connections with a compound factories in China) to start mixing up new slime creations in Jeff’s attic in September of 2016.

Since then, the WeCool Toys team has launched thousands of products and is building a portfolio of toy and kids activity brands that are bringing innovation to product categories in need of disruption and innovation!

 
 

Mix & Mash Tub

We’re Award Winning!

Fluffy Cloudz Jar

Little Shuckies Glitzy Sea Shell Set

3D Goosh Yo-bucket

 

Media Highlights

CBS News
Tamron Hall Show
NBC - Phoenix, AZ
Fluffy Cloudz
3D Goosh
WCBS
New York, NY
3D Goosh
Arizona Midday
NBC - Phoenix, AZ
Lil' Shuckies
KDVR
Fox31 - Denver, CO
Lil' Shuckies
Pix 11
New York, NY
Insta Studio Slime
Good Day DC
Fox - Washington D.C.
Lil' Shuckies
Medium
Fluffy Cloudz
Today Parenting
Fluffy Cloudz
Newsday
Fluffy Cloudz
Toy Caboodle
Toy Fair Booth
msn.com
3D Goosh
Evie's Toy House
Butter Swirlz, Butter & OMG
Asbury Park Press
WeCool